Initial market research to both find out whether these places exist to cater or my conceptual decision ideas. THat is to say, am I designing for something completely unrealistic or something that is realistic and that I can make my design direction more commercially driven and realistic.
Planet organic was a great example as it has exploded off of the trendy organic lovers of London and is truly squeezing every penny out of them by creating a vast range of products.
Lovely idea for fruit and veg boxes. I don't think that it is executed in the most flattering way though.
This proves Im not completely barmy to have a design idea of selling an apple online. Potential for the digital aspect of my brief response.
Natural kitchen also has a vast range but has lost the basic grasp of the green grocer feel. Below you can see the only fruit they sell! This strengthens my ambitions of designing for a boutique green grocer-homing in on the specifics and purity of the green grocer history in my imagery and copy.
Lemon money doesn't even have a webpage! Talk about the dark ages.
Another search for whether to prove that my conceptual decision is not just an airy fairy alice concept disaster. Im going to make something for someone to sell something.
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