JUST FOUND A PREVIOUS YCN TED BAKER BRIEF.

It doesn't seem to connect very well to the subject matter.  Interesting concept and execution though.

MY FAVOURITE PROMOTION THEY HAVE DONE!

Newspaper layouts

It seems it has been done before...

to be honest what hasn;t? and ours is much more fitting and appropriate! 

side note///

Everythings going to be ok

D&AD mentions.  Some really nice adaptations of newspaper for packaging.  I don't feel too dis heartened of its existence as our concept is using them in the fish and chip concept.  I feel like we're using it for a different reason that these examples don't have.

really nice ad campaign

Some really nice wallpapers from Wendy Marchbanks.  After brainstorming where we will do our problem solving with physical design, wallpaper addresses out pos challenge whilst still creating some consistent imagery throughout the update of the brand.  I looked at these for a source of inspiration of some light hearted hand drawn wallpaper.

Where else are TED BAKER watches sold?

TED BAKER is sold here but NO WATCHES.  There are lots of other examples like this-for example office shoes etcetc

Looking at YCN

YCN THE BOOK.

I CAME ACROSS THE YCN BOOK

IT IS INCREDIBLY ATTRACTIVE.

THE PAPERS ARE PROVIDED THAN NONE OTHER THAN A YCN BRIEF HOST THEMSELVES-FEDRIGONI. 

BEAUTIFUL ILLUSTRATION AND COLOUR WITH TYPE.

THE MOST IMPORTANT PAGE I WOULD HAZARD A GUESS...

THIS IS MY FAVOURITE PROMOTIONAL MATERIAL THAT TED BAKER HAS PRODUCED. ITS JUST SO GOOD AND IMAGINATIVE AND MEMORABLE AND REALISTIC. I LOVE IT.

side note.. 

This is very pretty.  I like the subtlety of the gold blocking (i'm guessing blocking).  I think that designers can sometimes go over board on finishes but this is classy and very successful.